RECESSION-PROOF BUSINESS! MILLIONAIRE HAIRDRESSERS
Is it possible to make a lot of money with a hair salon? Rodrigo says yes, and he shows you how.
• The ABCs of the business: 16 golden lessons
• Marketing strategies
• How to win clients
• How to go from employee to owner
• Secrets to choosing the right business location
• The power of a brand and a personal brand
• Employee or no employee?
• Financial tips and much more
Is it possible to make a lot of money with a hair salon? Rodrigo says yes, and he shows you how.
ABOUT THE AUTHOR
Rodrigo Michelet is the world's leading educator and author on hairdressing techniques and beauty business. He has written more than 35 books. He developed the first algorithm for artificial color intelligence. He is the founder of IAP, the world's most recognized hairdressing and beauty training institute, with 300 franchises in 11 countries. He is, without a doubt, one of the pioneers and leading experts in the field.
For many years he worked at Cosmopolitan TV Miami, Canal 13, and Telefé, where he styled the hair of some of the most famous stars on Argentine and Latin American television. His first job was at Utilísima Satelital, which he landed after an audition.
This is the first book of its kind in Latin America specializing in the beauty business. It will help hairdressers, aspiring hairdressers, beauty centers, spas, and entrepreneurs in other sectors understand business techniques through the author's successes and failures, enabling them to create a successful business and brand.
Rodrigo is the founder of the Argentine Hairdressing Institute, a franchise with over 300 locations in Argentina and Latin America. His business model enabled the professionals in his network to survive and thrive during the pandemic.
Currently, he trains over 50,000 students annually: barbers, hairdressers, stylists, and colorists. Many of them will go on to work in the world's most prestigious salons.
Today, his influence extends to over two million professionals in 20 countries. His techniques are followed by colleagues in Tokyo, Rome, and Paris.
His students not only learn beauty and hairdressing techniques, but also a philosophy of life, travel tips, and vital resources for developing their skills in the world of fashion, runway shows, and events, as well as for working around the globe.
Rodrigo is the inventor of the dual education system: the most advanced on the planet. It's the only one prepared for a pandemic, fire, or flood. He invented it over 15 years ago, and this pandemic is demonstrating its full potential. Today, his network of 300 training institutes in 11 countries has managed to survive the current crisis, with the beauty industry being one of the hardest hit.
Rodrigo Michelet is the leading figure in hairdressing and beauty training internationally.
Features
Digital book in MobileBook format.
Now you can truly enjoy reading a book on your phone.
Digital book.
Number of pages: 115
PDF format
You can buy it at www.iap.com or https://mobilebookediciones.com/c/libros