LDF 2021: Automated Bidding: How to drive value in Google ads
Are you still using manual bidding on your Google ads? Automated bidding can drive sales up by 20%, compared to manual bidding.
But, it needs to be implemented in the right way - as Google's aim is to spend money at the end of the day.
From choosing your goal to testing, our Head of PPC, Will Levitt, gives a brief intro to automated bidding and the four steps to get the most from it.
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