AI in Action: 5 Ways to Improve the Customer Experience Using AI by Joyce Avila
Every customer interaction provides the opportunity to build a new or strengthen an existing relationship, but there are challenges. The number of digital marketing channels has increased, and the amount of customer data being generated in these channels has exploded. Furthermore, customer expectations have increased while attention spans have decreased, causing marketing campaigns to have a shorter life cycle. In this environment, creating consistently delightful customer experiences (CX) is harder than ever.
An effective CX strategy is required, and AI can play a crucial role in achieving this. Understanding when and how to use AI can help free teams to spend more time directly with customers, creating a delightful experience. Moreover, AI as part of the strategy can also build more trust, satisfaction, and loyalty among customers when used responsibly.
In this session, Joyce Avilla discusses how AI fits into some of today's marketing trends. Whether you're new to using AI as part of your customer experience strategy or already leveraging advanced AI capabilities with big data, you'll get a glimpse into how companies are successfully using AI to build a solid foundation for improving the customer experience.
Speaker: Joyce Avilla, Data Cloud Architect Specializing in Salesforce and Snowflake, Author of "Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform"
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