Tech Done Different [Ep 76]: Changing Buyer Behavior
Buyers want to be informed, and the internet has made finding the info the need easy to do. In this episode, product marketing expert Greg Coticchia shares insights in how buying behavior is changing, and how to think differently about selling too.
You'll learn:
Why buying behavior is changing
How to think differently about the interplay between marketing, sales, and more
Why you need to make buying easy