Flexform. Salone del Mobile Milano 2023. Overview from the ISALONI exhibition by DENEW.
“Our sofas are like a blue blazer in the world of furniture,” says the current owner of Flexform, Giuliano Galimberti, “they are something that will be relevant and fashionable at all times.” Today we are talking about the half-century brand Flexform and the distinctive features of this Italian manufacturer.
Thanks to Flexform's clear focus on elegance rather than luxury, you can see the triumphant march around the world of a new consumer profile: these are discerning, demanding people with sophisticated taste, who at the same time prefer to surround themselves with beautiful things not for the sake of appearance, but because their inner qualities.
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