👾 Marriott Moxy: Augmented Reality Innovation Travel UX Experiences for Gamers
When referring to innovative user experiences centered around value for the communities around brands, we need to mention this interesting Web3 case study where hotels in the travel industry are finding new and innovative ways to introduce guests into immersive augmented reality experiences inside their hotel properties as a part of their overall Web3 Strategy. This time, it’s the largest hotel chain in the world, Marriott International, through their hotel Brand: Moxy Hotels. This Web3 marketing strategy effort includes augmented reality experiences, and it's aimed at the gamers niche, specially millennial and Gen Z guests.
This type of guest - experience strategy shows just how much digital transformation has impacted the travel industry, specially in a post-pandemic world, where immersive experiences and brand activations are crucial for lasting brand engagement.
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The experience consists of an immersive activation that integrates augmented reality, or AR (Augmented Reality) with the actual hotel experience. And if you want to know more, be sure to check out the Official Announcement here ► https://news.marriott.com/news/2022/0...
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