Why Direct Mail Will Eventually Win the Marketing Race (Again)
$5.6 billion in wasted digital ad spend, here's the old-school direct mail marketing that's winning Gen Z hearts and triggering dopamine pathways
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Learn how direct mail marketing is making a strong comeback and becoming an important part of today’s small business marketing, right alongside other marketing tools. In this video, we explain why direct mail works, how it helps you find new leads and grow your business, and why even Gen Z is paying attention. If you want to try direct mail postcards or improve your marketing strategy, this video shares practical tips to help your business stand out.
🛠RESOURCES:
32 Free Advertising Tips for Your Small, Large, or Local Business: https://clickhubspot.com/w1h
The Ultimate Guide to Advertising in 2024: https://clickhubspot.com/b07
Instagram Marketing for Small Businesses: The Complete Guide: https://clickhubspot.com/cfq
Video Chapters:
0:00 Introduction to Direct Mail and its resurgence
0:45 Statistics on the decline of digital ad spend and the rise of direct mail
2:25 Why Direct Mail is effective: Explanation for Gen Z audience
3:38 The Science Behind Direct Mail: How it affects the brain
6:18 Drawbacks of Direct Mail and how to avoid them
8:07 Why Direct Mail is Back and Why Now
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