Rethinking user sign up and login to unlock growth
While log in and sign up flows are often relegated to a box to be checked in your product development process, or a consideration to be relegated to your security team, in this talk, Reed McGinley-Stempel, Co-Founder and CEO at Stytch, chats with Brian Hale, VP of Consumer Product & Growth at DoorDash, about re-contextualizing user identity and access management as a critical lever for driving conversion and growth.
In this Stytch Talk, we dig into Brian’s journey as an auth-as-growth-tool advocate and share lessons he’s learned through his experiences at Facebook and DoorDash. Brian and Reed both share helpful, tangible tips and tricks to consider in optimizing your product for sign-up and login conversion.
About Stytch
Stytch is building your all-in-one platform for authentication. We're making it easy for you to embed modern authentication solutions into your websites and apps for better security, better conversion rates, and a better end user experience.
About Brian Hale
Brian is a veteran leader and early founder of the growth discipline. He began his internet career in 1999 working at ACDSee in Canada where he was asked to “figure out that search engine thing”. Since then he led demand generation, ecommerce, search and growth departments for start ups like DivX and uptake which was acquired by Groupon. He joined Facebook in 2010 where he was most recently Vice President of the Product Growth team. Today he leads the consumer app and growth at Doordash. Brian Hale’s superpower is using data and product experimentation to drive growth of app adoption and engagement.
About Reed McGinley-Stempel
Reed worked in Product & Growth at Plaid before becoming Co-Founder and CEO at Stytch.