Podcast SEO – how to optimize your podcast and website to rank on search engines
Learn the secrets to optimizing your podcast and website for search engines in this case study. Discover how to use SEO techniques to boost your podcast's visibility and attract more listeners. We cover keyword research, optimizing your title, and what to add to your website. Don't miss out on valuable tips and tricks for increasing your podcast's ranking on search engines.
00:00 Introduction to podcast SEO
00:20 Case study: "Pilot Project" podcast
00:57 Two factors that determine how your podcast ranks on search engines
01:42 What do people search for when they're looking for podcasts?
02:25 How to get backlinks to your podcast from websites
04:25 How to improve your podcast's titles and descriptions to attract more listeners
07:48 How to rank higher in Spotify's podcast search engine
09:59 How to rank higher in Apple Podcasts' search engine
11:06 How to discover keywords, queries, and search terms related to your podcast
12:47 Tips for promoting your podcast on Reddit
13:13 Using keyword suggestions to improve your podcast website
15:06 Connecting your podcast website to Google Search Console
16:21 How to find podcasts to do promo swaps with
17:34 Optimizing podcast reviews and ratings for search
18:01 Getting your podcast to rank in YouTube search results
Thanks to Pilot Podcast for being the case study for this video:
https://podpilotproject.transistor.fm/
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https://transistor.fm/?via=youtube