Meet Donna Morgan, owner of iTrip Chattanooga and a shining example of how determination, community impact, and passion can transform a career into a thriving business. With over 30 years in financial services, Donna brought her operational expertise to the short-term rental industry, creating a business that’s not only profitable but also deeply meaningful to her family and community.
Donna shares her journey from corporate America to entrepreneurship, providing insights into:
✅ Why Donna Chose iTrip
After managing long-term rental properties and short-term rentals on the side, Donna discovered her love for hospitality and showcasing Chattanooga.
iTrip offered the perfect opportunity to combine her operational skills with her passion for creating memorable guest experiences—all while working for herself.
✅ Building a Legacy
Donna’s vision extends beyond herself; she plans to pass the business to her daughter, just as her husband is doing with his construction company for their son.
Her goal is to expand into additional territories, leaving a lasting legacy for her family.
✅ Community Impact
Donna’s business is rooted in giving back to Chattanooga and surrounding areas.
She envisions empowering underprivileged youth through job opportunities and financial education programs, helping to uplift her community while growing her business.
✅ Growth in Chattanooga’s Short-Term Rental Market
With a 300% increase in short-term rental approvals from 2020 to 2021, Chattanooga is booming. Donna is capitalizing on this growth, focusing on networking with property owners, realtors, and contractors to expand her reach.
Her plans include hiring market development managers and potentially acquiring adjacent territories.
✅ Faith and Purpose
Donna views her journey as part of a faith-driven mission, using her God-given talents to impact lives, grow her business, and serve her community.
Why Choose an iTrip Franchise?
-Proven systems that allow franchisees to focus on growth and community impact.
-The flexibility to create a business aligned with personal and family goals.
-A supportive network of franchisees and corporate leaders to help navigate challenges and share best practices.
Are you ready to create your own success story like Donna Morgan? Discover how iTrip can help you build a thriving, scalable business that aligns with your passions and values.
👉 Visit iTripFranchise.com to learn more about owning an iTrip franchise!