If you use an editorial calendar to help manage content marketing, you'll want to consider three tips for putting it online:
1. Use one calendar for everything. This gives you the birds eye view you want in most marketing plans.
2. Decide who needs access. Who needs to add and edit calendar items, and who needs to view the calendar?
3. Plan repurposing into your calendar. It's hard enough creating remarkable content day in, and day out. Use your calendar to determine what will be base level content, and build from that.
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