Leveraging Video Technology to Unite Sports Legends and Fans - North Sydney Bears Networking
The absence of live sporting events during the global pandemic has been strongly felt by sports stars and fans alike. It's forced brands and sporting associations to completely redefine how they generate revenue, appease sponsors, and maintain fan engagement. As a result, clubs, leagues and teams have embraced new video opportunities by thinking creatively about combining online and offline elements in a meaningful way that connects with consumers. These include offering people interactive and immersive experiences that allow fans closer than ever access to their sporting idols while empowering them to feel more involved in the action.