Coca-Cola is one of the most recognized brands on the planet, and staying on top requires a world-class mix of creativity and data-backed decision making. Greg Chambers, the Director of Innovation for The Coca-Cola Company, sat down to talk about how he uses data.ai data to amaze and delight their millions of customers worldwide.
“What data.ai (formerly App Annie) provides to Coca-Cola is an understanding of the digital landscape. data.ai is the ingredient to telling the story with data.”
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