Priming Consumers Into Your Sales Funnel
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How do businesses get more sales? They need to prime people to buy before they ask people to buy. In practice, this would be a top-of-the-funnel media plan that includes Facebook and/or TikTok ads and maybe some connected television inventory, all with the goal of getting more people interested in what you have to offer.
The middle of the funnel can also include your top social media channels with the addition of programmatic banners for reach and frequency. The messaging differs at each stage of the funnel as well.
At the top of the funnel, you're just trying to get noticed, whereas you want to provide product details/features at the middle of the funnel.
Brill Media: White label media buying for agencies. https://www.brillmedia.co/agencies.