Retargeting Vs. Remarketing: What's the Difference?
What's the difference between remarketing and retargeting? In this video, Keaton walks through the origins of both advertising terms, how they've come to be used interchangeably (thanks to Google) and why this matters to you, the ecommerce marketer.
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Timestamps
00:00 Remarketing vs Retargeting
00:25 What is Retargeting?
01:08 What is Remarketing?
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