Should You Adjust Your Keywords Bi-Weekly?
🎯 Every two weeks, give your campaign structure a health check! Ask yourself: Do some keywords need merging or splitting?
Combining low-click keywords into a phrase match can streamline your efforts, making bidding more consistent and effective. If you're struggling to control a campaign or see fluctuating ACoS, it might be time to reassess. A single, well-performing keyword is often more valuable than several underperformers. Stay ahead by regularly reviewing your campaign's structure. #short