How to connect a facebook pixel to your website
What is the Facebook pixel?
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
How does the Facebook pixel work?
The Facebook pixel works by placing and triggering cookies to track users as they interact with your business both on and off of Facebook and Instagram.