hey,what's up guys today we are going to talk about evolution of land rover from 1948 to 2021.
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Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors.JLR currently builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-roader; yet today Land Rover vehicles comprise solely upmarket and luxury sport utility cars.
Land Rover Land Rover was granted a Royal Warrant by King George VI in 1951,and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade. Over time, Land Rover grew into its own brand (and for a while also a company), encompassing a consistently growing range of four-wheel drive, off-road capable models. Starting with the much more upmarket 1970 Range Rover, and subsequent introductions of the mid-range Discovery and entry-level Freelander line (in 1989 and 1997), as well as the 1990 Land Rover Defender refresh, the marque today includes two models of Discovery, four distinct models of Range Rover, and after a three-year hiatus, a second generation of Defenders have gone into production for the 2020 model year—in short or long wheelbase, as before.
For half a century (from the original 1948 model, through 1997, when the Freelander was introduced), Land Rovers and Range Rovers exclusively relied on their trademark boxed-section vehicle frames. Land Rover used boxed frames in a direct product bloodline until the termination of the original Defender in 2016; and their last body-on-frame model was replaced by a monocoque with the third generation Discovery in 2017. Since then all Land Rovers and Range Rovers have a unified body and frame structure.
Since 2010, Land Rover have also introduced two-wheel drive variants, both of the Freelander, and of the Evoque, after having built exclusively 4WD cars for 62 years. The 2WD Freelander has been succeeded by a 2WD Discovery Sport, available in some markets.
Originally, these vehicles were simply called the 'Land Rover' – an off-road capable car model of the Rover Company. As 'Land Rover' became established as a brand, the 'Series' indication later became a retronym model name.The Range Rover was introduced in 1970, and the company became a British Leyland subsidiary in 1978. In 1983 and 1984, the long and the short wheelbase Land Rovers were finally given official names – the One Ten, and the Ninety respectively, and together they were badged the Defender models in 1990, after the 1989 introduction of the new Discovery model.Jaguar Land Rover manufactures Land Rover cars in plants in five countries. In the United Kingdom the Range Rover, Range Rover Sport and Range Rover Velar are built at their Solihull plant near Birmingham and the Discovery Sport and Evoque are built at their Halewood plant near Liverpool. In October 2018 JLR openend a new plant in Nitra, Slovakia to build the Discovery,and are now also building the 2020 Defender there.In Brazil the company builds both the Discovery Sport and Evoque in their plant in Itatiaia which was opened in June 2016. JLR has been building cars since 2011 in Pune, India and currently builds the Discovery Sport and Evoque there. Under a 50/50 joint venture with Chery at Changshu in China Discovery Sports and Evoques are also built.
Historically Land Rovers were manufactured primarily at the Solihull plant until production of the Freelander was moved to the Halewood plant. The Freelander was also assembled in CKD form at Land Rover's facility in Pune, India. As of 2015, the company continued to expand by building locally in India as well as increasing the number of models made at JLR’s Chikhali facility near Pune to include the Discovery Sport and Evoque.
Defender models were assembled under licence in several locations worldwide, including Spain (Santana Motors), Iran (Pazhan Morattab), Brazil (Karmann), and Turkey (Otokar).
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