International SEO Masterclass You Can't Miss (with Kira Khoroshilova)
Join me for a deep dive into international SEO with the brilliant Kira Khoroshilova. In this interview, we dive deep into the complexities of international SEO, exploring how to effectively expand into multiple countries or languages, and the cultural nuances involved.
Learn from Kira's real-life examples about the importance of keyword research, the best structural implementations, and how to avoid common pitfalls like over-relying on automatic translations. This conversation offers valuable insights into maximizing your global reach and increasing your ROI.
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👉 LinkedIn: / kirakhoroshilova
👉 X: https://x.com/diaryofanseo
👉 Website: https://diaryofanseo.com/
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00:00 Introduction to International SEO
00:29 Meet the Guest: Kira from Diary of an SEO
01:08 Kira's Journey in SEO
03:39 Building an International SEO Team
04:09 Understanding International SEO
06:01 Challenges and Strategies in International SEO
07:34 Language and Cultural Nuances in SEO
12:06 Technical Aspects of International SEO
15:16 Real-life Examples and Case Studies
24:17 Understanding American and UK Market Differences
25:02 Challenges of International SEO
26:25 Universal SEO Truths and Tips
29:01 Language Variations and Their Impact on Rankings
32:14 Funny and Disastrous Translation Stories
37:54 IP Redirects and User Experience
42:27 Top Tips for International SEO
43:54 Resources and Final Thoughts