How to Use SMS Marketing Google Analyics Link Tracking UTM Parameters
In this video, we'll be showing you how to use our google analytics link tracking feature using UTM parameters. A UTM code snippet is a simple piece of code that you add at the end of a URL to track your conversion and traffic to your website. Out of the five variants of parameters you can track, we'll be focusing on three: source, medium, and campaign. Let's get started and get the most out of your SMS marketing campaign!
What is a UTM code snippet? (0:15)
Getting started on the dashboard (0:31)
Sending a message (1:16)
Phone view (1:48)
Using Google Analytics (2:12)
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SlickText is the leading text messaging platform. Since 2012, SlickText has turned text messaging into a major competitive advantage for companies. Today, over 10,000 customers across North America, including ESPN, American Cancer Society and FedEx, use SlickText’s award-winning software to drive relationships, leverage data, and get results. SlickText has been named a 2021 High Performer by G2 Crowd and is a former Technology Innovator of the Year. The company has dual headquarters in Jamestown, NY and Nashville, TN. To learn more about SlickText, visit slicktext.com.