Understanding the Stage Gate Process (short webinar)

Опубликовано: 16 Июль 2026
на канале: Parham Shayan
70
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For those interested in delving deeper into the Stage-Gate process and its application in innovation management, here are some recommended readings and resources:

Books and Articles by Dr. Robert G. Cooper:
(2019)Winning at New Products: Creating Value Through Innovation.
(2008).The Stage-Gate Idea-to-Launch Process – Update, What’s New and NexGen Systems. Journal of Product Innovation Management, 25(3), 213-232.

Studies on Open Innovation and Stage-Gate:
Grönlund, J., Sjödin, D.R., & Frishammar, J. (2010). Open Innovation and the Stage-Gate Process: A Revised Model for New Product Development. California Management Review, 52(3), 106-131.
Research on Innovation Management:
Tidd, J., & Bessant, J. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley.

YouTube Videos:
The Stage-Gate Process for New Product Development: A concise video explaining the key stages and gates of the process.
Agile vs. Stage-Gate: How to Use Both for Successful Product Development: This video explores how agile methodologies can be integrated with the Stage-Gate process.
Product Management in Tech: Understanding Stage-Gate and Agile: An in-depth discussion on how tech companies use these methodologies.
Going Agile to accelerate new product development with Dr. Robert G. Cooper: A webinar where Dr. Cooper explains how many leading manufacturing firms are blending Agile methodologies with their existing processes to stunning results.
Agile and Stage-Gate®: Getting it Right by Stage-Gate International
Dr Robert Cooper on Innovation and the Future of Stage-Gate
Online Articles and Blogs:
Ultimate Guide to the Phase Gate Process | Smartsheet: A practical guide from on applying the Stage-Gate process.
Integrating Agile with Stage-Gate®: An article from InnovationManagement.se that discusses how new Agile-Scrum methods lead to faster and better innovation
Product Development Strategy Guide [2024] | Atlassian: A blog post from Atlassian that discusses integrating these methodologies for better outcomes.
Industry Reports
McKinsey & Company:
Make milestones matter with ‘decision gates’—stage gates with real teeth | McKinsey This report discussed how Stage gates often provide too little scrutiny into projects. Decision gates channel resources to the strongest business cases.
Innovation in a crisis: Why it is more critical than ever: This report discusses the importance of innovation during challenging times and includes case studies on how companies have successfully used structured processes like Stage-Gate.
Electronic Arts’ chief strategist Mihir Vaidya talks innovation | McKinsey This podcast discusses Gaming innovation and the challenges and opportunities of working at the intersection of art, entertainment, and technology.

Boston Consulting Group (BCG):
How Unilever Elevated Agile | BCG
Most Innovative Companies 2021 - Understanding Innovation | BCG: This report provides an analysis of the most innovative companies and the processes they use to maintain their competitive edge.
Driving Growth with Business Model Innovation: This report includes case studies and best practices for driving innovation, with a focus on structured innovation processes.

Deloitte:
Forging New Pathways: The Next Evolution of Innovation in Financial Services | Deloitte US: This report highlights the role of innovation in the financial sector and includes examples of how structured processes like Stage-Gate are implemented.
Tech Trends 2024 | Deloitte Insights: This report discusses emerging technology trends and the importance of structured innovation processes in leveraging these trends.

References
Here is a compilation of all the references used throughout the previous sections:
Cooper, R.G. (1988). Predevelopment activities determine new product success. Industrial Marketing Management, 17(3), 237-247.
Cooper, R.G. (1990). Stage-Gate Systems: A New Tool for Managing New Products. Business Horizons, 33(3), 44-54.
Schumpeter, J.A. (1942). Capitalism, Socialism and Democracy. Harper & Brothers.
Cooper, R.G. (2008). The Stage-Gate Idea-to-Launch Process – Update, What’s New and NexGen Systems. Journal of Product Innovation Management, 25(3), 213-232.
Tidd, J., & Bessant, J. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley.
Cooper, R.G. (2019). The Drivers of Success in New-Product Development. Industrial Marketing Management, 76, 20-29.
Grönlund, J., Sjödin, D.R., & Frishammar, J. (2010). Open Innovation and the Stage-Gate Process: A Revised Model for New Product Development. California Management Review, 52(3), 106-131.
Menor, L.J., & Roth, A.V. (2008). New Service Development Competence in Retail Banking: Construct Development and Measurement Validation. Journal of Operations Management, 26(4), 825-846.
Hobday, M., Boddington, A., & Grantham, A. (2012). An Innovation Perspective on Design: Part 1. Design Issues, 28(2), 5-15.