3 Common Positioning Strategies for a Brand
#positioning
I find positioning one of the most interesting marketing concepts. Defining what image you want to project to your audience is always a strategic decision. It will define your marketing tactics for years to come. And then, there are also "trends" in business, economy, and culture that influence the strategies that companies pick for their brands. In this short, I'm talking about 3 common strategies mostly used by brands today.
Which of these strategies do you find most interesting?
Watch the full video on positioning here: • How Write a POSITIONING STATEMENT