Hot 【Planet Fitness®】
This is the first spot in the "No Gymtimidation. No Lunks." campaign for Planet Fitness.
This funny commercial shows an average-looking woman sitting in the locker room, surrounded by attractive girls in skimpy outfits who are having an entire conversation about how hot they are.
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CREDITS
➢ Title: Hot
➢ Brand: Planet Fitness / planetfitnessnh
➢ Country: USA
➢ Year: 2013
➢ Actresses: Erika Othen, Amanda Landry, Illya Biederman
➢ Campaign: No Gymtimidation
➢ Advertising Agency: Red Tettemer O’Connell + Partners, Philadelphia
➢ Chief Creative Officer: Steve Red
➢ Executive Creative Director: Steve O'Connell
➢ Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
➢ Associate Creative Director: Clarence Bradley
➢ Art Directors: Bryon Lomas, Todd Taylor
➢ Copywriters: Joey Crawford, Clarence Bradley
➢ Producer: Joe Mosca
➢ Account Executives: Perry Morris, Elizabeth Latham
➢ Production Company: Biscuit Filmworks USA, Los Angeles
➢ Director: Mike Maguire
➢ Director of Photography: Neil Shapiro
➢ Executive producer: Colleen O'Donnell
➢ Line Producer: Scott Kaplan
➢ Editing House: Red Tettemer + Partners
➢ Editor: Vic Carreno
➢ Colorist: Janet Falcon / Shooters Post, Transfer
➢ Audio Engineer: Bob Schachner / Shooters Post, Transfer
➢ Music House: Milkboy Recording
➢ Composer: Tommy Joyner
➢ Producer: Cody Cichowski
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Hot - Planet Fitness