Targeting vs Observation Google Ads TIPS
When choosing to use targeting vs observation google ads features, there are different options available each has that will help you attract new customers.
Start by setting up your ad targeting by choosing criteria, like audiences that you want to reach or content you want your ads to appear on. But sometimes you might want to first get more data (or observe) how your ads perform when a potential customer matches specific criteria, and you do not want to restrict your ads. The “Observation” option allows you to gather data and create custom bids for the people you want without restricting your reach.
In this video, I’ll show you the difference between targeting vs observation Google ads campaigns.
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