A SECRET TO GENERATING SALE LEADS ON LINKEDIN
http://SalesTipADay.com Chris Hamilton 403-630-1243
Hi there. It's Chris Hamilton here with Sales Tip A Day, www.salestipaday.com, and I'm going to let you in on a secret on generating sales leads on LinkedIn that I've started using and seen great success from. It's a great way to generate sales leads, and I'll tell you what. Looking on LinkedIn, I know there's a lot of people that don't use this, so I'll tell you what. If you're a solopreneur or a small entrepreneur or whatever, you know what? This is a fantastic way to generate sales leads for your business.
Before I get into that, I just want to let you know you can access a 14-part LinkedIn sales prospecting course that I have. You can go to bit.ly/28and14, or you could text LinkedIn14 to 44222 in the US or LinkedIn14 to 1-855-969-5300 in Canada. They'll ask you for your e-mail address. Just put it in, and you'll get on the list. Then, basically, you'll get a new course everyday for 14, or a new part of the course everyday for 14 days. Basically, this has about 199-dollar value, and you're going to get it for free.
Do you want to learn a great way to generate sales leads from LinkedIn? Here's one of the best ways to do it.
I create content on a consistent basis one to two times a week. Then, I post these stuff up on LinkedIn. What I found is when I put links in driving people to my website or landing pages on my website, it gets people to sign up. In this case, I've got people trying to go to my website, salestipaday.com for LinkedIn Tips and Tricks. When they go there and it's the first time they've ever been there clicking that link, they go to something called a welcome gate. Now, I use a landing page service called Leadpages, and you can create these welcome gates. What the welcome gate does is it allows you to put some content up before people access your website, so in this case, I'm going to offer daily sales and marketing tips and tricks. I've got there, it says, "Send me the tips." The other box says, "No, thanks. Take me directly to Sales Tip A Day."
If they hit send me the tips, they give me their name and e-mail. When they hit submit, it takes them through the Sales Tip A Day or it gives them the option to go through it. Basically, I get a 25, 26% of the people that hit this page actually giving me their name and e-mail, so that's one way that you can do that stuff and generate leads through LinkedIn.
Another way is just as you saw, I've got this 14-part tips and tricks course. When I'm putting stuff up on LinkedIn, some of the times, I'll put this link in, the bit.ly/28and14. Down here, you can see though LinkedIn has changed it to their own URL, but that's okay. It still takes people through to that page. If I'm creating content that's based around that, first of all, if they're watching the video, they see the information there. Secondly, it's in the description, so there's a couple of different places where people can actually end up doing that. When they click on that, it takes them through to this page. Basically now, they can access this, get instant access. Click that button. Give me your contact information, and I'll start sending you the course that you want to see.
Now, the other thing too is because I use Leadpages to build these landing pages out, you can go to leadpages.net to find that. They also have another option called a lead digit, so what you saw was text at LinkedIn14 to 44222 and also the 1-800 number in Canada. You can set up specific unique text identifiers and connect them through to your e-mail marketing software so that when people text and put their name or put their e-mail in, then basically, they can go on your e-mail list. It's fantastic, and it works really well as well. Then, when someone actually does sign up through the Leaddigits, I just get a notification telling me that they've actually signed up on my course.
Here's the steps through this thing. First of all, you want to create a presentation with a lead generation slide, so I've done that right here. You see that at the front part or the side, I've reiterated a couple of times, and you're going to see it again coming up here as well, but create it with something to give away a value that your clients would like to see. Now, as I say, what you want to do is you want to create a landing page. I use Leadpages. Another one I use is Thrive Themes. There's also ClickFunnels. There's a few. There's a few different landing page softwares out there, but this one was super simple to hit. I'll tell you what. When people hit this page, I get a sign up rate of about 45 to 50% of the people that hit this page click, get instant access on this one because it's very laser-focused and targeted to what they want. There's a huge signup rate on that. Think about this. For every 100 people that hit my sign up, I get about 45 to 50 names that hit this page, very successful on this one.