How IKEA Does It - Lessons in Localization
How does global behemoth like IKEA manage international expansion? How, where and how much are they investing into localization? What are their number one challenges? Nimdzi's insight report answers these questions and more. Enjoy this trailer for the full video and report that is available to Nimdzi partners at http://www.nimdzi.com/how-ikea-does-it/.