Illegal Tobacco: Not So Cheap (Video 1)
N.B. Crime Stoppers and the Government of New Brunswick Department of Justice and Public Safety has launched a new campaign aimed at slowing the sale and distribution of illegal tobacco products in New Brunswick.
“Approximately 52 percent of tobacco products sold in New Brunswick are illegal,” says Sgt. Julie Goulet – RCMP and NB Crime Stoppers Provincial Coordinator. “Profits from their sale fund criminal organization activity throughout the Province, which takes a tremendous toll on communities and families.”
The campaign, entitled “Not So Cheap”, highlights this hidden cost of purchasing illegal tobacco. Social media and out-of-home advertisements mimic the look of cigarette warning labels, featuring graphic imagery that highlights the real-world consequences of illegal tobacco, such as human trafficking, violent crime, and street drugs. Each ad draws a direct line between illegal tobacco sales and the criminal activities they help fund.
“People think they’re saving a few bucks when they buy illegal cigarettes,” said Sgt. Goulet. “What they’re really doing is putting money directly into the pockets of criminals who exploit vulnerable people, commit violent acts, and flood our communities with deadly drugs.”
Crime associated with the sale of illegal tobacco is on the rise.
Violent crime: Up 2.1% in New Brunswick in 2023
Opioid-related deaths: 32% increase in 2023
Human trafficking: 21 cases were reported in New Brunswick from 2022 to 2023. This amounts to 45% of all cases recorded since 2013.
The public plays an important role in helping to reduce, prevent and solve crime. Anyone with information about, or who suspects, illegal activity in their neighbourhood is asked to contact their local police. Information can also be provided anonymously through Crime Stoppers at 1-800-222-TIPS (8477), by downloading the secure P3 Tips Mobile App, or by Secure Web Tips at www.crimenb.ca.