How to Build an International Clothing Brand | APERO Founder
Our guest, Anna Vasilenok, created a successful international brand from scratch. In this interview, Anna openly discusses her challenging journey, creating collections in various segments, the challenges of marketplaces, and how to build a brand known worldwide.
00:00 Brand history: how did it all begin?
4:20 How working with bloggers brought the brand popularity
7:25 On difficult times for the brand
10:00 How France inspires the brand
13:24 How to build a brand strategy
14:45 Experience with Wildberries as a premium brand
19:30 Why the brand waited so long to enter marketplaces
22:40 How to make knitwear relevant
27:00 How to keep clothing prices affordable
30:30 What marketing tools are working for clothing brands now
34:00 The best ways to promote a brand
🔷 Link to our Telegram channel, where we discuss all the intricacies of clothing production in Asia: https://t.me/+n3SX11poAmZiY2Ni
Link to the APERO brand page: https://www.instagram.com/apero_look?...
My name is Tatyana Sherstneva, I'm the founder of TextilePro. I've been manufacturing clothing in Asia for over 15 years, and I share my experience on this channel.
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