What is Local Search
What is Local Search?
Local search is the key to being found in the online world.
Being listed on the correct citations for your industry, having your NAP in the right places and a google listing that stands out from your competition is the formula to getting local search right.
When someone does a google search for something local, like a restaurant or a service, they are more likely to find what they are looking for if it is near them.
This is why location optimisation for local search is so important.
It can help you get found by more potential customers.
And it can even help you rank higher in search results, if you are closer to the searcher.