Why Smart People Struggle With Marketing - And How To Fix It
I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.
In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.
Get your copy of Simple Marketing for Smart People: https://www.amazon.com/gp/product/B0D...
CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper
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