This Nike spec was created based on our vision of a sneaker and training commercial. Shakka who is a part of the creative team created the treatment. We decided to shoot blue hour in to golden. We started shooting around 6:00am and rapped around 8:15. Yes we shot this in 2 hours. But this is how we decided to challenge our selves and also prove that we can develop an amazing product with the tools that we had access to. In a world where its so much gear that it can cloud your mind and you think you need all these things and you don’t. That’s why we decided to shoot at that time. One it would not be that hot. 2 we knew the light would be just right for our vision.
Gear I decided to use the Red Helium Weapon paired with 50mm Atlas Orion Lenses, Schneider .6 ND I think. I also used Hollywood black magic filter 1/8. I love what these filters add to the frame. I also love how they soften the skin and keep the eyes sharp. I love this combination when it comes to fast moving action. The weapon can sometime be to sharp. That’s another reason I use Hollywood black magic.
If you have any questions on how we shot it that I didn’t answer here feel free to leave a comment.
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