Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a...
In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).
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Topics we cover:
3:45 – How to navigate acquiring a competitor
6:34 – How to transition the newly acquired customers into your product
9:58 – HIPAA compliance for a bootstrapped MVP
13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
19:01 – How do I find a developer co-founder?
28:03 – Can I find data on SaaS app store spending?
Links from the Show:
[MicroConf Mastermind Program](https://microconf.com/masterminds)
[TinySeed](https://tinyseed.com/)
[MicroConf Connect](https://connect.microconf.com/)
[The SaaS Playbook](https://saasplaybook.com/) by Rob Walling
[Start Small Stay Small](https://startsmall.com/) by Rob Walling
If you have questions about starting or scaling a software business that you’d like for us to cover, please [submit your question](https://www.startupsfortherestofus.co...) for an upcoming episode. We’d love to hear from you!
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