Why Your Brand Needs a Personality to Succeed in 2024 | Webinar
Is your brand truly connecting with your audience? Learn how branding can make you stand out and connect with your target audience, with insights from Keri Sculland, Content Strategy Manager at POD Marketing.
00:00 - 02:43 Intro
02:44 - 03:26 Agenda: What you will learn in this webinar
03:27 - 05:59 The difference between messaging, branding and content
06:00 - 08:31 How to find your target audience
08:32 - 11:32 Audience demographics
11:33 - 12:42 Analyze customer behaviour
12:43 - 16:23 Use tools to collect data and learn about your target audience
16:24 - 21:22 Creating customer personas
21:23 - 23:05 How to connect your messaging and branding
23:06 - 26:22 The "brand funnel" and the importance of brand consistency
26:23 - 27:52 What happens when content identity and visual identity don't match
27:53 - 38:46 How to get started with your branding and content
38:47 - 44:00 5 types of brand personality with examples
44:00 - 48:00 What can the right messaging do for you?
48:01 - 51:52 What happens when you have brand consistency
51:53 - 56:02 Create brand recognition
56:03 - 56:24 Foster customer loyalty
56:25 - 56:39 Differentiate from competitors and drive sales
56:40 - 59:18 Authenticity and building emotional connections
59:19 - 01:02:15 What does content have to do with branding?
01:02:16 - 01:06:14 How does this look like on your everyday tasks?
01:06:15 - 01:06:33 Recap and takeaways
01:06:34 - 01:11:39 Q&A
01:11:40 - 01:12:44 Ending
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