How To Position Your Product | Unique Selling Proposition vs Key Selling Points
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Unique selling proposition and key selling points, also known as USP and KSP, are concepts that are going to help you place your product against your competition, and plan how to message your value proposition in your marketing.
00:00 Unique selling proposition vs key selling point
00:23 Unique selling proposition
01:35 Key selling point
02:06 When to use them
02:25 Some examples
#uniquesellingproposition #productmarketing #productpositioning