There are exceptions to almost every rule. In March 2020, Facebook released its new Messenger policies, which state that you can’t contact users outside the 24-hour window. Two of the most common exceptions are:
1. Sponsored Messages
2. One-Time Notifications (OTN)
Get started with Chatfuel: https://bit.ly/3LaWLC2
An OTN is a single message sent to users outside the 24-hour window for a specific purpose (like back-in-stock alerts, for example). The user must opt-in to receive this message before you send it.
Today, we’re doing a One-Time Notification tutorial for Facebook Messenger + Chatfuel, so you know exactly how to take advantage of this helpful messaging option.
❗NOTE: If the Facebook page connected to your bot (or its admins) is based in a European Economic Area (EEA) country, or the bot users you want to send an OTN to are based in an EEA country, OTNs will not work. Get more information on Facebook's updated policies for Europe: https://bit.ly/3LdTFgG
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