The ULTIMATE UTM Tracking Tutorial (Step-by-Step)
This UTM Tracking Tutorial is meant to be beneficial for ANYONE in marketing.
I've worked as a social media manager, paid social specialist, SEO manager, copywriter, Google Ads buyer and so many other things in Digital Marketing (as most of us do 😂). In every position I've found value in tracking with UTMS.
In this tuturoial we cover:
What UTMs are
How to create UTM codes
Where to find UTM parameters in your analytics platforms
How to use UTM tracking to better your digital marketing strategies
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Brie E Anderson is an analytical nerd with a soft spot for strategy. Her services include digital marketing strategy, analytical audits, and search engine optimization consulting.
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