Why Building Community is Important for Black Women | The Power of Community in Personal Branding
In this episode, we are joined by Michelle Talbert, a relationship marketing strategist and community builder. We explore why building community is important in personal branding, particularly for women of color. The discussion covers storytelling, marketing, and sales strategies essential for connecting with others.
Michelle shares her journey from a legal career to mentoring women, emphasizing the strategic use of LinkedIn and other platforms. They also dive into the significance of self-reflection, leveraging past experiences, and maintaining authentic connections for professional growth.
Here’s a sneak peek into our conversation:
*Main Lessons and Ideas:*
The Power of Community in Personal Branding: We discussed why building community is important for personal and professional growth, and how storytelling, marketing, and sales are crucial in personal branding.
Practical Strategies for Community Building: Michelle shared insights on leveraging LinkedIn to build and transition connections from social media to personal communities. We also talked about the importance of strategic thinking and intentionality in community building, especially for women of color.
Navigating Networking as an Introvert: We provided tips for setting intentions and leading with purposeful questions, as well as the importance of strategic follow-up to maintain and strengthen connections.
Technology in Community Building: Michelle recommended tools like CRM systems, email service providers, and newsletter platforms, emphasizing the significance of personalized and strategic communication.
Career Transitions and Self-Reflection: We discussed the challenges of leaving a long-standing career and the importance of self-reflection, aligning career paths with personal values, and making strategic moves.
Leveraging Past Experiences: We highlighted the importance of recognizing and utilizing past accomplishments and skills in new endeavors, learning from past experiences, and leading with value and service.
*Curiosities and Insights:*
Michelle’s journey from a legal career to becoming a community builder and mentor was truly inspiring. She offered advice for introverts on navigating networking events without feeling overwhelmed and discussed the concept of running away from something versus running towards something in career transitions. We also explored the reciprocity of relationships and the power of leading from a place of service.
Michelle and I had an enriching conversation about the importance of authentic connections, effective communication, and strategic use of platforms to cultivate a supportive and engaged community. We also shared our personal experiences and the lessons we’ve learned along the way.
GUEST BIO:
Recovering Lawyer Michelle Y. Talbert is a relationship marketing strategist, who’s been featured in Forbes, EBONY and other major publications. She speaks regularly for organizations such as SCORE and the Nasdaq Entrepreneurial Center. And was a contributing writer for Black Enterprise.
After 4 ½ years, she recently exited Her Power Space, the Woman forward, Men welcoming coworking space near Fort Lauderdale, that she founded in January 2020–selling the business to 3 of the Space’s existing members! A point of great pride for her!
As a divorced single mom, and after almost a decade of community college, Michelle graduated from Cornell University, then the University of Pennsylvania School of Law, with a business certificate from Wharton.
After a decade of corporate law practice in DC Michelle relocated to South Florida in 2015, where she has been an active member of the entrepreneurial ecosystem.
Michelle consults with corporations and law firms to create and enhance mentorship programming for their junior associates. Her motto is #weallwin
LINKS:
Follow Michelle on LinkedIn: / michelleytalbert
Book a free call with Michelle: herpowermoves.com/letschat
Visit Michelle’s website: http://michelletalbert.com/
Learn more about Empowered Presence: www.myempoweredpresence.com
Book a call with Melanie: www.resume-evolution.com/letschat
*The importance of community (00:00:10)*
*Michelle Talbert's background (00:01:26)*
*Defining community in personal branding (00:03:46)*
*Strategies for building community (00:07:00)*
*Leveraging personal experiences in branding (00:11:14)*
*Building community on LinkedIn (00:14:33)*
*Transitioning connections off social media (00:16:43)*
*Building and Curating Community (00:19:10)*
*Personal Journey and Community Building (00:21:00)*
*Strategies for Introverts (00:24:03)*
*Tools and Tech for Community Building (00:29:27)*
*Transitioning Career and Mentorship (00:33:40)*
*Self-reflection and Bold Moves (00:37:14)*
*Strategic Career Changes (00:37:45)*
*Leveraging Past Experience (00:40:22)*
*Leading with Value and Service (00:42:01)*
*Closing Remarks and Call to Action (00:45:14)*