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In this video, I break down exactly how we scaled an ad account to over $1.9 million in monthly spend and what actually matters when trying to grow your ads in 2026. I explain why most people are focusing on the wrong things inside the ad account and how media buying alone won’t get you the results you want.
We go deep into the 3-2-2 strategy, how we test creatives, landing pages, and offers, and what’s changed with Meta updates. I also walk through our ABO scaling strategy and how we handle breakthrough ads, spend winners, and KPI winners to keep performance stable.
Then I show how we use zombie campaigns and raw content campaigns to squeeze more results out of everything we test. Finally, I explain why creative, positioning, and offers will always matter more than any ad strategy.
Timestamps:
0:00 - Intro & Disclaimer
3:27 - Campaign Overview
3:41 - 322 Campaign (Testing Ads, Landing Pages & Offers)
20:42 - ABO Scaling Campaign
37:15 - Zombie/Graveyard Campaign
41:04 - Raw Content/Spam Campaign
45:46 - Promo Campaign
49:07 - How to Manage Campaigns (FAQ)