MIAMI Impressionable Years Commercial
*GMCVB (Greater Miami Convention & Visitors Bureau) Campaign*
Many trendsetter couples who have plenty of disposable income and enjoy staying chic upscale hotels don't want to settle for less when traveling with their children. Miami was flush with a whole new crop of family-friendly luxury hotels that fit the bill. We created an engaging TV spot to let them know. A daughter, clearly embarrassed about her parents' fashion faux pas style, delivers the message in typical eye-rolling pre-teen style. Our commercial presented rich tropical visuals and a Miami-vibe sound track.