Content Strategy 2022 | 3 Things Every Content Strategy MUST Include and 5 Mediums to Master in 2022
This video helps you to create a simple and effective content marketing strategy for 2022.
You'll discover the 3 things every content strategy MUST include to be well received AND the only 5 mediums you need to focus on to crush your marketing goals and get results in 2022
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To create a content marketing strategy you need to know the difference between interruption marketing and content marketing.
Interruption marketing tries to get in your way and catch your attention. Think TV commercials and billboards. This is the part of the marketing industry that most people avoid if possible. It worked for a long time, but it's on its way out.
Content marketing attempts to offer value-driven content (text, audio, video) in order to first build brand awareness and trust. Afterward, the content marketer educates people on their product or service.
Which marketer are you?
How having a strategy advances your content marketing career
Content marketing is a great career because it can both be measured and displayed.
You can tell if your website has more traffic than last week. You know if people watched your latest video. You can send a link to your latest podcast.
It's much harder to measure sales from billboards and magazine ads.
Being able to prove your marketing efforts with data gives you tons of influence in the world. If you can show that your content marketing strategy can make money, you suddenly hold a lot of power.
Content marketing is the show-me medium.
What YouTube videos have you created?
Can I see some examples of your web designs?
How many followers did you gain last year from your social media campaign?
The content marketer has answers to all of these questions, and the more of these types of questions you can answer with proof, the more you will advance your career.
What are the steps to creating a content marketing strategy?
There are three things you need to advance your career in any marketing role. Conquer these and any business that appreciates money will be glad to hire you. You need a strategy and you need proof.
Only 43% of B2B marketers have a “documented” content marketing strategy, and 36% of B2B marketers say they have a content marketing strategy but have not documented it.
On the measurement side, 80% of content marketers state they use metrics to measure content performance. source
1. Have a documented content strategy statement that you can explain to a child
There are tons of different strategies marketing managers can use in content marketing to gain an audience and sell a product or service.
To make things simple, every marketing strategy should have the following elements.
Value: If your content doesn't make somebody's life better they won't watch, read, or listen. How does your content help someone survive in this world? This can't be behind a paywall either. A true content marketer needs to offer at least some value free of charge.
Consistency: This means you have to offer value on a regular basis. This changes depending on the type of content you produce. A book can be written once every year or two, but a blog must be written much more often.
Quality: This is how you create your content. If you are speaking the golden truth every day on your YouTube channel but the camera is shaky and the volume is choppy people will not keep watching.
When you put these three things together, you create a simple and clear way for people to build trust enough to buy from you. If you show someone how to tell a joke, they will eventually learn about the online comedy classes you offer.
2. Choose your content mediums
All strategies will involve at least one of the 5 mediums below but the best content strategies will use all of these in some form or fashion.
Blogging: Create educational or entertaining content in written form, like this post. Usually, blog posts are centered around solving some sort of problem that is in the orbit of the product or service you offer. Blogs are ideal to build up your company's website SEO which makes them a staple of content marketing.
Email: This medium is tough because it is often treated like interruption marketing instead of content marketing. A good rule of thumb is to create 10 value-driven emails for every 1 sales email. Think about the emails you look forward to getting. If you don't have any, then you have a lot of good examples of what not to do.
Social Media: This is the daily pulse that shows that a business or brand is relevant and alive because the content here has a short shelf life. Here you have the opportunity to offer daily communication and value to your audience. Help them stay informed and aware with frequent snippets of helpful tips.