Webinar Recording: How Device Intelligence Helps CTV Platforms Gain Competitive Advantage
Panel discussion with industry experts, John Leonard (DeviceAtlas), Chris Gordon (Xumo) and Brian Garey (Magnite), on the pivotal role of accurate device categorization for Publishers, Ad Servers and SSPs.
A Publisher’s Perspective with Chris Gordon
This talk explores how accurate device classification enables publishers, like Xumo, to drive higher CPMs for their clients.
The Ad Server/SSP Perspective with Brian Garey
A discussion on the importance of reliable device intelligence in a multi-platform ecosystem, with insights into how Magnite manage user-agents and maintain effective communication between their platforms - Springserve (ad server), Magnite Streaming & DV+ (SSPs) and ClearLine (buyer tool set).
The Device Intelligence Perspective with John Leonard
An exploration into the benefits of device intelligence for streaming platforms and OTT services - how it enhances the user experience, facilitates seamless targeting and unlocks new revenue opportunities for CTV platforms and their advertising ecosystem partners.
Device Intelligence
https://deviceatlas.com/device-intell...
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