Ahead of the launch of our new consumer brand in October 2020, we hosted two webinars for seafood businesses in the UK to hear more from our Marketing team on the launch of Love Seafood.
This recording from one of the sessions provides an introduction to the Love Seafood initiative - an ambitious new consumer brand that aims to positively influence attitudes and perceptions towards seafood. Inspiring the nation to live better, fueled by the taste, choice and convenience of seafood.
Agenda:
Introduction – Greg Smith (Head of Marketing, Seafish)
Love Seafood Brand – Alice Will (Creative Director, Lux)
Getting involved – Naomi McCann (Marketing Manager, Seafish)
Q&A