Ken's Brand Story: Holding A Flashlight For His Dad
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Ken's Brand Story: Holding A Flashlight For His Dad
In business, a lot of times what you need is a strong brand to show your clients. It gives people a sense of connection and tells your story in a way that most people can relate to.
Ken Goodrich chairman of Goettl has a story everyone knows. The story of him holding his flashlight for his dad is one most people can relate to.
So when you think of doing business with a company what sticks out? the services they offer? their financing plans? Probably not as much as the emotional connection the brand creates in the customer journey
Stay tuned for Friday when we release the full presentation of things you can focus on when demand is down!
#brandstory #business #proudbranding
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