How to see UTM parameters in Google Analytics reports
This video explains how to see UTM parameters in Google Analytics reports (Universal Analytics). UTM parameters allow you to track the campaigns that bring visitors to your website. UTM parameters include source, medium and name and are added to an URL. These URLs can be added to many places on the Internet. UTM parameters are automatic tagging and show up in a number of Google Analytics reports. Finally, I will demonstrate how to setup a test of UTM parameters and then see the results in Google Analytics reports.
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