Pitti Uomo Jan 2024
UKFT is accompanying a group of 56 British brands in January 2024 at Pitti Uomo, with the support of the Department for Business and Trade (DBT). British heritage and craftsmanship will be a major focus this season amongst the British exhibitors.
To find out more about UKFT’s activity at international trade shows, visit UKFT Global Brands.
The UK Fashion & Textile Association (UKFT) has announced that it will accompany 56 UK brands to the January 2024 edition of Pitti Uomo in Florence (Italy), where the UK expects to be the largest international group after the host country. Renowned globally for being the largest menswear show of its kind, Pitti Uomo celebrates sartorial excellence, craftsmanship and heritage fashion. The show is a key platform for the UK menswear industry and British manufacturing heritage is at the heart of many brands exhibiting in Florence. At the show, UKFT will debut a new film to unveil the essence of British menswear and the wider UK fashion and textile industry.
‘UK Fashion & Textiles: It’s what we’re made of’ tells the story of great British style underpinned by tradition, quality and craftsmanship. The short film will be played on the UKFT stand at the event. It brings to life the innovation, responsibility and ethical practices that lie at the heart of our ethos. It weaves a narrative of sustainable fashion that stands the test of time from the sartorial elegance of Savile Row – the home of the suit – to up and coming contemporary menswear.