Combine Market Research and UX Research. Layer Insights To Deepen Understanding and Decisions
Jen Blatz Chatz and Nisreen Salka McConkie explore the the differences between UX research and market research:
• Market research can cover a lot of different facets of research
• There’s a lot of overlap between product market research and quantitative UX research
• Bring insights from all research disciplines improves the organization
00:00 Introduction: The Magic of Overlapping Insights
00:19 Exploring Market Research vs. UX Research
00:48 Diving into Product Market Research
01:29 The Intersection of Market Research and UX Research
02:35 Challenges in Collaboration across Research Teams
03:11 Building Trust and Overcoming Miscommunication
03:45 Conclusion and Further Resources
Nisreen Salka McConkie
Director of Insights, PayPal
Nisreen Salka McConkie is the Director of Insights, Experience Strategy & Checkout at PayPal. Her practice is founded on deep curiosity and empathy for how people think, behave, and interact -- from helping clients secure mortgage relief during the pandemic, to building a community of mentorship and learning on her team. Her previous speaking engagements include AIGA, World IA Day, UXPA, and the Insights Association Annual Conference. In her free time, Nisreen enjoys digital photography, experimenting with new recipes, and talking continuously for long periods of time.
Follow Nisreen in LinkedIn / nisreensalkamcconkie
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Intro and outro animations by Domi Miranda. Check out more of her work at www.domikorin.com
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