The Going Rate Podcast with Jay and Nikki - Brand Archetypes (ft. Katie Hagen) - Episode 6
If your brand was a celebrity, who would it be? If you can’t answer that, then you might have an identity crisis – then it’s a good thing you’re following The Going Rate. In this very special episode, Jay and Nikki are joined by Epicosity Insights Director Katie Hagen. They dive into brand identities, what they mean and how your FI can define its own.