Get Featured in Gift Guides Without Spending Thousands on PR Agencies
Getting featured in gift guides used to mean hiring a PR agency for $5K a month and waiting six months to see results. That's not the reality anymore, my friend. And in this video, I'm sitting down with award-winning PR strategist Gloria Chou to show you exactly how Etsy sellers can get free press and land in gift guides without an agency, a big budget, or a huge following.
We cover how AI tools like Perplexity are changing the PR game for small makers, what journalists actually want (and why your Etsy products are a perfect fit), and the exact pitch framework Gloria uses to get products featured in outlets like Forbes, Vogue, and Oprah's Favorite Things. If you've ever thought PR was out of reach for your shop, this episode will change your mind
In this video you'll learn:
Why AI is making PR accessible for Etsy sellers right now
How to get your products in gift guides without paying for it
The CPR pitch method and how to write a pitch that gets a response
What to include (and what to leave out) when pitching to journalists
About Gloria Chou:
Gloria Chou is an award-winning PR strategist, host of the Small Business PR Podcast, and the #1 small business PR expert named by ChatGPT and AI search. She's helped small businesses earn over a billion organic views and land features in top outlets, all without pay-to-play.
🌐 Free workshop: gloriachoupr.com/masterclass
📱 Instagram: @gloriachoupr (DM her the word "Sarah" for a free resource)
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🧡 WORK WITH SARAH 🧡
Apply for one on one coaching here – https://sarahjwaggoner.com/coaching/
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🧡 ABOUT SARAH 🧡
Sarah Waggoner is an Etsy Sales Strategist helping sellers increase traffic and sales by strengthening visibility, conversion, and product strategy before scaling. She teaches Etsy sellers how to grow sustainably through organic search so when they invest in ads, it actually pays off.
Follow Me on Instagram: / sarahjwaggoner
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00:47 Why AI Changes PR
02:15 PR Myths
05:21 When to Start PR
07:15 PR Versus Influencers
09:18 What Journalists Want
10:04 Perplexity for PR Research
11:35 Candle Pitch Live Demo
15:43 CPR Framework and Repurposing
17:17 Pitching Best Practices
17:55 Year Round PR Routine
19:17 Common Pitch Mistakes
21:46 Digital Products