Jimmie Johnson Created a Classy Tradition that Binds NASCAR’s Cup Series Champions Together
“After winning a few championships, I was curious why there wasn’t something passed down from champion to champion,” Johnson wrote in a 2017 Instagram post. “I chatted with [NASCAR Vice Chairman] Mike Helton about it, and he gave me the idea of a Champions Journal.”
The idea of the journal is that each Cup Series champion receives the book after they claim the crown. Then, when their reign is over, they’ll write a message inside and pass it to the new top dog.
The tradition began in 2011 when Johnson gave the journal to Tony Stewart. Since then, it’s changed hands according to plan at the end of each season.
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