Novela: Auto Del Deseo 1
One of our most successful campaigns back in the day was a soap opera style that had our talent Sandra become the star of her own 'novela'. After already helping Fox Valley Suzuki become the number 1 Suzuki dealership in sales in Illinois, we were given the freedom and liberty to be more adventurous in their marketing. We ended up producing a trilogy that had vengeance, jealousy, betrayal, and even an evil twin come into play. We did not anticipate how wildly popular it became where our actors were hounded for autographs and callers where glued to their TV sets for the next chapters.